Tesco will be using Alan Sugar’s (yeah that’s right I call him Alan not Lord), digital signage company Amscreen to feed you adverts based on your demographic. It basically looks to see if you are male for female, young or old and show an advert ‘suitable’ for you. A Tesco spokeswoman decided to feed the press some horse shit of her own with this statement;
“This is not new technology. No data or images are collected or stored and the system doesn’t not use eyeball scanners or facial recognition technology”
Yeah I really want to see this shit all the time
Well that’s just super Mrs Spokeswoman, but why can’t you just piss off? Do people who dream up this crap actually think it’s cool? Are they so small minded not to realize people don’t want this forced on them? Did they really watch Minority Report and think the adverts forced on him were ‘cool’?
Just because something uses clever technology doesn’t necessarily make it a good idea, who would actually want this? With marketers becoming so stupidly obsessed with personalisation and thinking we’ll be happy to ‘be served relevant ads we want’ at the cost of your privacy. Sorry just give me a generic ad any day, I don’t want my history tracked so I can see the ads right for me.
I know this doesn’t use facial recognition so isn’t recording anything but how long will it be until it and other systems like it do that. Anyway you can forget the privacy issue for a minute and see it’s just see it as plain intrusive, can you not let me get on with my business of walking round your store, getting overcharged for horse meat and duped into buying the latest 3 for 2 offer (which doesn’t actually work out any cheaper) without having to be squeezed just that little bit more to extract the last penny out of me.
How insulting will it be when it gets your sex wrong and shows the wrong advert? Or how will you feel when you walk past and are judged to ‘want to be served’ some hearing aid adverts because you look really old and decrepid, or perhaps some Tesco value chips because you look poor, or perhaps a big tub of ice cream because you’re fat?
If anyone can think of an ingenious way of making them crash (show the camera a picture of Alan Sugar’s piggy little face maybe?) then you can have a free t shirt.
More information on Tesco.